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Hi I am Rakeeza Sheren, from Singapore
I have been a communications Designer for 5 years across Digital User Experience, branding and marketing.
I believe great product design comes from a focus on the right questions, not the right answers
Contact me at:
A Bit About Me
Hey there, I'm Rakeeza Sheren, a Singapore-based UX designer driven by the transformative power of human-centered design that creates tangible business impact. With a meticulous eye for detail, I'm dedicated to crafting captivating user experiences across various design realms, from branding to UI/UX. I thrive on collaboration, boasting exceptional interpersonal skills that amplify my design management capabilities.
Beyond design, you'll find me exploring the world and indulging in binge-worthy shows, drawing inspiration from these adventures to infuse into my work. It's important to me as a designer to not only create user-centric experiences but also drive business success through innovative design solutions. Let's connect and create design magic that's both user-centric and adventure-inspired! 🚀🎨🌍📺
Skills
- UX Design
- Performance growth design
- Animation
- Marketing
- Branding
Tools
- Figma
- Adobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Adobe Aftereffects
- Microsoft suite
- Midjourney
- Chatgpt/ Bard ai
- Miro
Reading
- The Design of Everyday things by Don Norman
- Solving Product Design Exercises: Questions & Answers by Artiom Dashinsky
Listening
- NN/g UX Podcast
- Design Details
- ya lah BUT...
- The woke salaryman
Work Experience
Feb 2023 - Present
October 2021 - Jan 2023
July 2020 - Feb 2023
July 2020 - Feb 2023
October 2018 - January 2020
October 2018 - January 2020
Product designer | CuriousCore
Led the end-to-end development of www.curiouscore.com, including wireframing, prototyping, user journey design, and thorough product research with a team. Generated high-fidelity mockups and designs, consistently meeting stakeholder expectations and project timelines. Collaborated closely with stakeholders and developers to ensure seamless project management, delivering outstanding results. Constructed and optimized B2B pages, significantly enhancing B2B sales performance.
UX Designer | CuriousCore
Collaborated with fellow UX students in freelance projects, applying fundamental UX design principles to real-world scenarios with industry professionals. Conducted consumer research, business analysis, and user interviews, rapid prototyping while managing multiple stakeholders. Delivered live projects for prominent clients including AirAsia, The Nutrition Clinic, and Her Velvet Vase.
In-house Digital Designer | Synthesis
I specialized in data visualization, where design met data, for notable clients including Estee Lauder, Netflix, Nike, the Singapore Government, and BBC. As the sole in-house designer, I served as the creative driving force, crafting compelling visuals that led to a remarkable 40% increase in social media followers. My role extended to internal design works and team mentorship, elevating the company's visual output.
Freelance Graphic Designer | Prudential
Creating animated data visualisations for recruitment package project (Internal)
Projects and Creative | Quirk
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In a dual role encompassing graphic design and project management, I gained valuable insights into both agency ends, including web, digital, and social media marketing.
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Clients Designed for: Merck, Isca, Sinda, Best Petrol, Moyem Medical, Ricoh, Royal Plaza, HEB Firewalking website, AIA, Sg Enable, SMU, IMH, Temasek Holdings, Fortune Travel website, International French School website, SGX, BASF flooring
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Clients managed: Polliwogs, St Luke Elder Care, Best petrol, Moyem Medical, HEB, NUS Law, Brother Printers, Borneo Motors/ Lexus, Filmgarde Website, ViewQwest, Guardian, Temasek Holdings, Joyden (GDN & website), International French School website
Jr Graphic Designer | Equus
My role spanned branding, and UI/UX design, with mastery in each discipline. I explored packaging and uniform design, fostering a holistic understanding of design practices. Diverse portfolios: Airstation, Graphite Studio, Manta Air, The Legian Bali, Google Office Philippines, Sembcorps, DBS, Singapore International Foundation
Rakeeza has a knack in her presentation skills. The ability to effectively articulate her ideas in a storytelling way to convince stakeholders. During our time working on a UX project @ CuriousCore she provided us expertise in brand strategies helping frame our research for a successful product launch. She's an invaluable member to the team. Definitely someone you would look forward to recruiting into your team.
Velen Chew, Sg
Digital Product Designer @Riverr
Let's Get
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