I design products that help people move faster and make better decisions.
Built through collaboration, systems thinking, and thoughtful problem-solving.
Selected UX work across enterprise, fintech, and digital products.
All screens show mock data. No real values.
Evolving user experiences within corporate digital banking
Increasing customer confidence and sales
Creating a product to improve Singaporeans' sleep
Optimising the check-in flow for passengers
Hi, I'm Eeza Sheren. I'm a Singaporean UX designer working on complex digital products in the banking space. I partner with product, engineering, and business teams to turn requirements, constraints, and ideas into experiences that people can actually use.
With a background in branding and marketing, I bring a systems-level perspective to product design — connecting user needs, business goals, and delivery realities.
Strategy
Framing the right problems before exploring solutions, balancing user needs, business goals, and technical realities.
Systems Thinking
Designing scalable flows and patterns that bring clarity and consistency to complex products.
Collaboration
Building strong partnerships across teams through curiosity, communication, and shared problem-solving.
Growth Mindset
Continuously learning and evolving my approach to behaviour, usability, and product thinking.
Roles across enterprise banking, EdTech, and digital product design.
Designing for UOB Infinity, a digital banking platform for Corporate Cash Management, Financial Supply Chain Management and Trade needs across 10 markets. Partnering with product and engineering to improve usability and drive measurable increases in client engagement.
Led end-to-end product design for CuriousCore's digital platform, translating research insights and stakeholder requirements into scalable UX solutions. Improved B2B page usability, contributing to stronger B2B sales performance.
Contributed to end-to-end UX design on multiple freelance projects, conducting user research, business analysis, interviews, and rapid prototyping. Delivered live projects for clients including AirAsia, The Nutrition Clinic, and Her Velvet Vase.