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👋 Hi, I'm Eeza Sheren

I turn complex systems into clear, usable experiences.

I design products that help people move faster and make better decisions.
Built through collaboration, systems thinking, and thoughtful problem-solving.

Currently at UOB Singapore · Based in Singapore
UX Research Systems Thinking Interaction Design Wireframing Prototyping Usability Testing Service Design Product Strategy Design Systems Information Architecture Journey Mapping Stakeholder Management Visual Design Figma FigJam Branding Workshop Facilitation Accessibility Competitive Analysis UX Writing UX Research Systems Thinking Interaction Design Wireframing Prototyping Usability Testing Service Design Product Strategy Design Systems Information Architecture Journey Mapping Stakeholder Management Visual Design Figma FigJam Branding Workshop Facilitation Accessibility Competitive Analysis UX Writing

Selected Work

Selected UX work across enterprise, fintech, and digital products.

With 8+ years in design, I create smart and thoughtful digital products.

Hi, I'm Eeza Sheren. I'm a Singaporean UX designer working on complex digital products in the banking space. I partner with product, engineering, and business teams to turn requirements, constraints, and ideas into experiences that people can actually use.

With a background in branding and marketing, I bring a systems-level perspective to product design — connecting user needs, business goals, and delivery realities.

  • Strategy

    Framing the right problems before exploring solutions, balancing user needs, business goals, and technical realities.

  • Systems Thinking

    Designing scalable flows and patterns that bring clarity and consistency to complex products.

  • Collaboration

    Building strong partnerships across teams through curiosity, communication, and shared problem-solving.

  • Growth Mindset

    Continuously learning and evolving my approach to behaviour, usability, and product thinking.

More about me
Nov 2023 — Present

UI / UX Designer  UOB Bank

Designing for UOB Infinity, a digital banking platform for Corporate Cash Management, Financial Supply Chain Management and Trade needs across 10 markets. Partnering with product and engineering to improve usability and drive measurable increases in client engagement.

Feb — Sep 2023

UX Product Designer / Art Director  CuriousCore

Led end-to-end product design for CuriousCore's digital platform, translating research insights and stakeholder requirements into scalable UX solutions. Improved B2B page usability, contributing to stronger B2B sales performance.

Oct 2021 — Jan 2023

UX Designer  CuriousCore

Contributed to end-to-end UX design on multiple freelance projects, conducting user research, business analysis, interviews, and rapid prototyping. Delivered live projects for clients including AirAsia, The Nutrition Clinic, and Her Velvet Vase.

"Rakeeza is a team player and has been proactive in helping us push our website UX and social media creatives to the next level. She is a candid and eloquent professional who takes her creative work seriously and ships quality work."

Daylon Soh Founder · CuriousCore

"Her experience in branding and design helped us consider different perspectives pertinent to our project. She collaborates well and is communicative about her ideas. She will contribute as a valuable team player in anything that she does!"

Christina Tan UX Designer | Project Manager

"Rakeeza expressed enthusiasm throughout the project and delivered quality work on all deliverables. I was particularly impressed by her presentation skills — she was able to present our findings with such simplicity and ease."

Leon Tan Digital Product Owner · Banking & Fintech

"She does not shy away from challenges and takes them on with a great attitude. What really impressed me was her ability to articulate complex ideas into meaningful insights for the team and clients."

Rachel Hor Service Designer · IRAS

"The ability to effectively articulate her ideas in a storytelling way to convince stakeholders. She provided expertise in brand strategies helping frame our research for a successful product launch."

Velen Chew Design · Enterprise Singapore

"You can count on Rakeeza for creativity, being very resourceful, meeting timelines, and always smiling even under pressure. She steps in and takes the lead!"

Dahlia Sutrisno C-suite Executive Coach · Ex-Gallup

"Working with Rakeeza has always been great! She delivered works on time with amazing quality. Her happy vibes make working with her fun and productive!"

Silvia Tan Senior Account Manager · Distilleri

"She showed considerable potential as a designer and a thinker, and even as a writer. Despite her inexperience, she gamely threw herself into every assignment. Her enthusiasm for design and communication is infectious."

Andrew Thomas Managing Director · Equus

"Rakeeza is a team player and has been proactive in helping us push our website UX and social media creatives to the next level. She is a candid and eloquent professional who takes her creative work seriously and ships quality work."

Daylon Soh Founder · CuriousCore

"Her experience in branding and design helped us consider different perspectives pertinent to our project. She collaborates well and is communicative about her ideas. She will contribute as a valuable team player in anything that she does!"

Christina Tan UX Designer | Project Manager

"Rakeeza expressed enthusiasm throughout the project and delivered quality work on all deliverables. I was particularly impressed by her presentation skills — she was able to present our findings with such simplicity and ease."

Leon Tan Digital Product Owner · Banking & Fintech

"She does not shy away from challenges and takes them on with a great attitude. What really impressed me was her ability to articulate complex ideas into meaningful insights for the team and clients."

Rachel Hor Service Designer · IRAS

"The ability to effectively articulate her ideas in a storytelling way to convince stakeholders. She provided expertise in brand strategies helping frame our research for a successful product launch."

Velen Chew Design · Enterprise Singapore

"You can count on Rakeeza for creativity, being very resourceful, meeting timelines, and always smiling even under pressure. She steps in and takes the lead!"

Dahlia Sutrisno C-suite Executive Coach · Ex-Gallup

"Working with Rakeeza has always been great! She delivered works on time with amazing quality. Her happy vibes make working with her fun and productive!"

Silvia Tan Senior Account Manager · Distilleri

"She showed considerable potential as a designer and a thinker, and even as a writer. Despite her inexperience, she gamely threw herself into every assignment. Her enthusiasm for design and communication is infectious."

Andrew Thomas Managing Director · Equus
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