Work About Method Awards Contact
Currently at UOB Singapore · Based in Singapore

Eeza Sheren

UX Designer focused on how products work, using research, systems thinking, and strategy to make complexity feel human. 8+ years designing in banking, health, and tech.

UX Research Systems Thinking Interaction Design Wireframing Prototyping User Testing Service Design Product Strategy Design Systems Information Architecture UX Research Systems Thinking Interaction Design Wireframing Prototyping User Testing Service Design Product Strategy Design Systems Information Architecture

With 8+ years in design, I create smart and thoughtful digital products.

I'm a Singapore-based UX designer working on complex digital products in the banking space. I partner with product, engineering, and business teams to turn requirements, constraints, and ideas into experiences that people can actually use.

With a background in branding and marketing, I bring a systems-level perspective to product design — connecting user needs, business goals, and delivery realities.

I use systems thinking and experimentation to define the right problems and shape purposeful, insight-driven solutions.

More about me
  • 01

    Start with the problem

    I begin by understanding users, systems, and context before jumping into solutions. Research and usability principles guide my decisions — not assumptions.

  • 02

    Design for complexity

    I work at a systems level, connecting flows, features, and constraints to create experiences that are clear, scalable, and consistent across products.

  • 03

    Work through collaboration

    I value curiosity over judgement and communicate design rationale clearly, building trust with product, engineering, and business teams.

  • 04

    Keep learning

    I'm currently deepening my background in psychology to strengthen how I understand behaviour and design with greater empathy.

Four disciplines.
One purpose.

The way I approach every design challenge — from discovery to delivery — built around clarity, empathy, and execution.

Experience Design

Turning complex workflows into clear, usable journeys from end to end — balancing user behaviour, business goals, and technical constraints.

Product Thinking

Connecting user insight, business goals, and execution end to end — ensuring design decisions move the right metrics.

Strategy

Framing the right problems before exploring solutions — helping teams align on what to build and why before diving into how.

Systems Thinking

Creating cohesive patterns and journeys that support products as they grow — designing components and flows that scale.

These words remind me
why I love what I do.

"Rakeeza is a team player and has been proactive in helping us push our website UX and social media creatives to the next level. She is a candid and eloquent professional who takes her creative work seriously and ships quality work."

Daylon Soh Founder · CuriousCore

"Her experience in branding and design helped us consider different perspectives pertinent to our project. She collaborates well and is communicative about her ideas. She will contribute as a valuable team player in anything that she does!"

Christina Tan UX Designer | Project Manager

"Rakeeza expressed enthusiasm throughout the project and delivered quality work on all deliverables. I was particularly impressed by her presentation skills — she was able to present our findings with such simplicity and ease."

Leon Tan Digital Product Owner · Banking & Fintech

"She does not shy away from challenges and takes them on with a great attitude. What really impressed me was her ability to articulate complex ideas into meaningful insights for the team and clients."

Rachel Hor Service Designer · IRAS

"The ability to effectively articulate her ideas in a storytelling way to convince stakeholders. She provided expertise in brand strategies helping frame our research for a successful product launch."

Velen Chew Design · Enterprise Singapore

"You can count on Rakeeza for creativity, being very resourceful, meeting timelines, and always smiling even under pressure. She steps in and takes the lead!"

Dahlia Sutrisno C-suite Executive Coach · Ex-Gallup

"Working with Rakeeza has always been great! She delivered works on time with amazing quality. Her happy vibes make working with her fun and productive!"

Silvia Tan Senior Account Manager · Distilleri

"She showed considerable potential as a designer and a thinker, and even as a writer. Despite her inexperience, she gamely threw herself into every assignment. Her enthusiasm for design and communication is infectious."

Andrew Thomas Managing Director · Equus

"Rakeeza is a team player and has been proactive in helping us push our website UX and social media creatives to the next level. She is a candid and eloquent professional who takes her creative work seriously and ships quality work."

Daylon Soh Founder · CuriousCore

"Her experience in branding and design helped us consider different perspectives pertinent to our project. She collaborates well and is communicative about her ideas. She will contribute as a valuable team player in anything that she does!"

Christina Tan UX Designer | Project Manager

"Rakeeza expressed enthusiasm throughout the project and delivered quality work on all deliverables. I was particularly impressed by her presentation skills — she was able to present our findings with such simplicity and ease."

Leon Tan Digital Product Owner · Banking & Fintech

"She does not shy away from challenges and takes them on with a great attitude. What really impressed me was her ability to articulate complex ideas into meaningful insights for the team and clients."

Rachel Hor Service Designer · IRAS

"The ability to effectively articulate her ideas in a storytelling way to convince stakeholders. She provided expertise in brand strategies helping frame our research for a successful product launch."

Velen Chew Design · Enterprise Singapore

"You can count on Rakeeza for creativity, being very resourceful, meeting timelines, and always smiling even under pressure. She steps in and takes the lead!"

Dahlia Sutrisno C-suite Executive Coach · Ex-Gallup

"Working with Rakeeza has always been great! She delivered works on time with amazing quality. Her happy vibes make working with her fun and productive!"

Silvia Tan Senior Account Manager · Distilleri

"She showed considerable potential as a designer and a thinker, and even as a writer. Despite her inexperience, she gamely threw herself into every assignment. Her enthusiasm for design and communication is infectious."

Andrew Thomas Managing Director · Equus

Thoughts on design,
research & craft.

Read all posts

Let's Work
Together.

Have a project in mind? I'd love to hear about it. Whether it's a complex product challenge or a new idea — let's talk.