I design products that help people move faster and make better decisions.
Built through collaboration, systems thinking, and thoughtful problem-solving.
Selected UX work across enterprise, fintech, and digital products.
All screens show mock data. No real values.
Evolving user experiences within corporate digital banking
Increasing customer confidence and sales
Creating a product to improve Singaporeans' sleep
Optimising the check-in flow for passengers
Hi, I'm Eeza Sheren. I'm a Singaporean UX designer working on complex digital products in the banking space. I partner with product, engineering, and business teams to turn requirements, constraints, and ideas into experiences that people can actually use.
With a background in branding and marketing, I bring a systems-level perspective to product design — connecting user needs, business goals, and delivery realities.
Strategy
Framing the right problems before exploring solutions, balancing user needs, business goals, and technical realities.
Systems Thinking
Designing scalable flows and patterns that bring clarity and consistency to complex products.
Collaboration
Building strong partnerships across teams through curiosity, communication, and shared problem-solving.
Growth Mindset
Continuously learning and evolving my approach to behaviour, usability, and product thinking.
Roles across enterprise banking, EdTech, and digital product design.
Led end-to-end product design for UOB Infinity — a digital banking platform spanning Corporate Cash Management, Financial Supply Chain Management, and Trade across 10 markets. Designed within a compliance-driven banking environment where decisions required balancing usability against regulatory constraints, security standards, and enterprise risk requirements.
Impact: Collaborated closely with product owners, business analysts, product managers, engineers, and senior stakeholders to drive the full design life cycle from research through prototyping, QA, and post-ship validation, delivering 30+ live UX improvements across transaction modules.
Spearheaded key product initiatives including VASA (sub-account creation), UOB Pay (internal payment flows), and OFM (fraud and risk dashboards). Created and managed 12 comprehensive customer and client-facing product guides (30–40 pages each) to support enterprise onboarding and adoption. Sustained consistency at scale through shared design systems and a cross-team repository.
Led end-to-end UX design, translating research into scalable solutions and collaborating with stakeholders and developers to deliver business-aligned outcomes.
Impact: Drove a 70% increase in conversion and contributed to 40% growth in social media engagement by improving B2B user journeys and digital experiences.
Contributed to end-to-end UX design on multiple freelance projects, partnering with industry professionals to solve real business problems. Conducted user research, business analysis, interviews, and rapid prototyping while working with multiple stakeholders.
AirAsia: Improved mobile check-in experience through research and flow optimisation, resulting in higher task completion and an SUS score of 8.4. Redesigned the boarding pass to improve clarity and usability.
The Nutrition Clinic (Deep Sleep): Validated product-market fit and improved trust through research and website design. 100% of users indicated purchase-intent, with 83% expressing trust in the product.
Her Velvet Vase: Identified key friction points in the e-commerce journey and improved checkout experience. Resulted in a 70% increase in cart completion and higher user engagement.
Delivered live projects for clients including AirAsia, The Nutrition Clinic, and Her Velvet Vase.