UX Designer focused on how products work, using research, systems thinking, and strategy to make complexity feel human. 8+ years designing in banking, health, and tech.
UX work focused on improving complex digital products — where research, constraints, and iteration shape meaningful outcomes.
UOB Singapore
CuriousCore
The Nutrition Clinic
AirAsia
I'm a Singapore-based UX designer working on complex digital products in the banking space. I partner with product, engineering, and business teams to turn requirements, constraints, and ideas into experiences that people can actually use.
With a background in branding and marketing, I bring a systems-level perspective to product design — connecting user needs, business goals, and delivery realities.
I use systems thinking and experimentation to define the right problems and shape purposeful, insight-driven solutions.
More about me01
Start with the problem
I begin by understanding users, systems, and context before jumping into solutions. Research and usability principles guide my decisions — not assumptions.
02
Design for complexity
I work at a systems level, connecting flows, features, and constraints to create experiences that are clear, scalable, and consistent across products.
03
Work through collaboration
I value curiosity over judgement and communicate design rationale clearly, building trust with product, engineering, and business teams.
04
Keep learning
I'm currently deepening my background in psychology to strengthen how I understand behaviour and design with greater empathy.
The way I approach every design challenge — from discovery to delivery — built around clarity, empathy, and execution.
Experience Design
Turning complex workflows into clear, usable journeys from end to end — balancing user behaviour, business goals, and technical constraints.
Product Thinking
Connecting user insight, business goals, and execution end to end — ensuring design decisions move the right metrics.
Strategy
Framing the right problems before exploring solutions — helping teams align on what to build and why before diving into how.
Systems Thinking
Creating cohesive patterns and journeys that support products as they grow — designing components and flows that scale.
Have a project in mind? I'd love to hear about it. Whether it's a complex product challenge or a new idea — let's talk.