Selected Work
Projects that ship
Projects that ship
and scale.
UX work focused on improving complex digital products — where research, constraints, and iteration shape meaningful outcomes.
UOB Singapore
Evolving user experiences within corporate digital banking
UX Design
Banking
Content under NDA
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CuriousCore
Increasing customer confidence and sales
EdTech
Conversion
The Nutrition Clinic
Creating a product to improve Singaporeans' sleep
HealthTech
Product Design
AirAsia
Optimising the check-in flow for passengers
Travel
UX Research
Her Velvet Vase
From browse to buy — fixing the checkout experience
E-Commerce
UX Research
Wireframing
