About me
Hi, my name is Eeza.
With over 8 years in UX,
branding, and digital marketing
I use systems thinking and experimentation to define the right problems and shape purposeful, insight-driven solutions.
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What I value
How I approach design
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Start with the problem
I begin by understanding users, systems, and context before jumping into solutions. Research, data, and usability principles guide my decisions — not assumptions or visual preferences.
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Design for complexity
I work at a systems level, connecting flows, features, and constraints to create experiences that are clear, scalable, and consistent across products.
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Work through collaboration
I value curiosity over judgement and communicate design rationale clearly, building trust with product, engineering, and business teams to move decisions forward together.
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Keep learning
I'm currently deepening my background in psychology to strengthen how I understand behaviour, communicate intent, and design with greater empathy.
Experience
Where I've worked
UI / UX Designer
UOB Bank (Singapore)
Designing for UOB Infinity, a digital banking platform for Corporate Cash Management, Financial Supply Chain Management and Trade needs across 10 markets. Partnering with product and engineering to improve usability and drive measurable increases in client engagement.
UX Product Designer / Art Director
CuriousCore
Led end-to-end product design for CuriousCore's digital platform, translating research insights and stakeholder requirements into scalable UX solutions. Improved B2B page usability, contributing to stronger B2B sales performance.
UX Designer
CuriousCore
Contributed to end-to-end UX design on multiple freelance projects, conducting user research, business analysis, interviews, and rapid prototyping. Delivered live projects for clients including AirAsia, The Nutrition Clinic, and Her Velvet Vase.
Digital Designer (Data and UX)
Synthesis Singapore
Specialised in data visualisation for clients including Estée Lauder, Netflix, Nike, the Singapore Government, and the BBC. Led visual direction as sole in-house designer, delivering a 40% growth in social media followers.
Graphic Designer + Project Manager
Quirk
Dual role in graphic design and project management covering web, digital, and social media marketing. Worked with clients including Merck, ISCA, Temasek Holdings, AIA, and Filmgarde.
Junior Graphic Designer (UI and Branding)
Equus
Interdisciplinary design across brand and UI/UX. Portfolios included Airstation, Graphite Studio, Manta Air, DBS, Google Office Philippines, and Singapore International Foundation.
Design Team Lead
Soutilaahi
Headed a team of designers producing event collaterals for a non-profit organisation.