UOB Singapore
Evolving user experiences within corporate digital banking
Improving complex corporate banking experiences through systems thinking and collaborative delivery.
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UOB Infinity — Corporate Digital Banking Platform
Overview
About the project
UOB Infinity is a corporate digital banking platform supporting complex financial workflows, including cross-border payments and corporate transactions across multiple markets. As UX Designer, I was embedded in an agile delivery team, working across multiple product streams to incrementally improve and evolve the user experience.
Project 01
UOB Pay / UOB Send
Cross-border payment workflows
Improved cross-border payment workflows within the corporate banking platform, focusing on making key transaction steps clearer and more intuitive for users. The work involved refining interaction patterns and aligning the experience with regulatory and system constraints required for financial transactions.
Project 02
Virtual Account Sub-Account (VASA)
The VASA initiative introduced the ability for corporate users to create and manage sub-accounts within their organisations. I designed the experience for creating and managing sub-accounts within corporate organisations.
The challenge was to represent complex account hierarchies in a way that remained clear and manageable for users performing financial administration tasks.
Project 03
Boatsize Creative Changes
Supported rapid product updates and short-turnaround initiatives where design changes were required quickly due to business or operational needs. This involved collaborating closely with product and engineering teams to deliver feasible UX solutions while maintaining usability and design consistency.
Project 04
Fraud Detection & Risk Monitoring Dashboard
Designed an internal dashboard used by backend teams to monitor and manage risk, fraud, and security within the banking platform. The focus was on presenting complex operational data in a clear and actionable way to support faster decision-making and system oversight.
What I Worked On
My contributions across the platform
Due to confidentiality, detailed flows and data structures cannot be shared.
Cross-Functional Product Delivery
Worked in close partnership with Product Owners, Product Managers, Business Analysts, System Analysts, and developers to align design decisions with technical feasibility and delivery timelines.
Driving UX Improvements at Scale
Led UX enhancements across complex corporate banking workflows within a multi-market platform, focusing on clarity, consistency, and measurable product outcomes.
Flow Ideation & Experience Evolution
Contributed to the design and refinement of new and existing journeys, applying systems thinking to ensure scalable and cohesive user experiences. Delivered short-turnaround UX initiatives balancing speed with usability.
Internal Enablement & Design Support
Supported internal teams with design guidance, pattern documentation, and design system contributions to improve consistency and reduce decision-making friction across the product.
Outcomes
What I drove
Details of the solution and performance metrics are restricted due to NDA.
Improved clarity and consistency across key workflows through incremental UX enhancements.
Increased cross-team alignment, reducing ambiguity during design and delivery.
Operated effectively within a regulated enterprise environment while driving continuous product improvements.
Reflection
Working on UOB Infinity taught me how to navigate the complexity of enterprise banking — where regulatory constraints, multi-stakeholder teams, and technical limitations shape every design decision. The challenge wasn't just designing good experiences; it was making progress within a system that moves carefully and deliberately. I learned to work iteratively, communicate rationale clearly, and find meaningful improvements within significant constraints.